digital business academy

Connected marketing and digital business training

We provide several marketing and digital business trainings with a hands-on and ‘integrated’ approach around the customer. Although we provide general trainings, practice shows that tailor-made workshops for your subject matter experts, executives and collaborators work best as they put the practice of your business and customers above the generalistic trainings you can find everywhere.

The focus: tangible insights and skills to improve marketing, sales and business efficiency, develop roadmaps and execute. Improve your marketing and business processes and skills now with our hands-on trainings, workshops & educational resources.

6 types of training:

Customer Testimonial: BTGlobal Services (2012)
“Digital Business Academy trained the BT consultants in Benelux on social business and content marketing. The hands-on approach, going straight to the essence, combined with a deep insight into our business needs and an integrated approach, really was highly appreciated. We have decided to hire Digital Business Academy again to further explore topics such as social media, social business, lead management, reputation management, blogging and ROI in the future on a global scale”. Gregoire de Clercq, Head of Marketing Benelux BT Global Services
  1. Public workshops & seminars on various digital business topics (collaboration, management, closing the loop between marketing and sales, etc.) and connected marketing topics.
  2. In-company and tailor-made strategic and tactical training sessions with a focus on your digital business challenges.
  3. Strategic in-company sessions following our clear roadmap definition methodology (CGRD – see below).
  4. Regular and predefined topical workshops and master classes for small teams of executives: strategies, tactics, tools and more.
  5. Online & offline training including video, webinars and eBooks on various topics.
  6. Train the trainer programs: identify your digital business champions, educate and empower them, and let them be your internal trainers and experts.


CGRD training and roadmap definition methodology:

The CGRD methodology (Collaborative Guided Roadmap Definition) is developed and tested with customers, and provides an immersive experience that fits your needs and is not about tools, hype or opinions. The CGRD workshops start from your business goals, are interactive, look at Key Performance Indicators and end with an actionable roadmap to get where you want. It’s a combination of training and consultancy, in collaboration with your stakeholders and teams, leading to immediate strategic roadmap definitions.

Below is a non-exhaustive list of trainings you can follow:

  • Setting up social business projects.
  • Social media marketing strategy development.
  • Content marketing in context: using content for customer service and marketing purposes.
  • Integrated social media marketing for different goals: event marketing, HRM, lead generation, etc.
  • Setting up and managing voice-of-the-customer programs.
  • A structured approach to marketing optimization.
  • Social media marketing in B2B.
  • Community building and management.
  • Lead generation and nurturing.